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KickFire, a B2B sales automation and IP address intelligence solution, has announced the launch of Account Watchlist within its LIVE Leads platform. The new feature is designed to allow B2B [...]

BetterWorks, a human capital management platform, has a very specific ABM messaging strategy. The company offers its 1,000+ named accounts—mainly enterprise-level operational business and HR [...]

Building collaborative relationships with evolving brands’ C-level executives positions ABM practitioners to promote continued business and generate new opportunities.

THE LOWDOWN: Akoonu for Sales is designed to help account-based sales practitioners execute on their ABM initiatives by bringing all the buying signals together in a single location to gain a [...]

Account-based marketing should be a carefully planned dance routine. Patrice Greene, President of Inverta, a B2B marketing consultancy, recently shared her perspective on how both dance partners [...]

As more B2B organizations incorporate account-based strategies, the shift to incorporate more precise measurement and reporting has quickly escalated. However, while analyzing account engagement [...]

ZenIQ, an account-based marketing (ABM) orchestration solution, has raised $4.6 million in funding from Costanoa Ventures and Salesforce Ventures. The company plans to use the investment to [...]