CaliberMind, a B2B customer data platform provider, has launched a self-service, three-in-one B2B marketing analytics and attribution suite. Announced at the MarTech East conference in Boston this week, the suite aims to power B2B marketers with data integration, analytics and smart workflow automation to align with sales and grow revenue.
The product is built on CaliberMind’s customer data platform and is designed to automatically pull marketing and sales data from CRM, marketing automation, web analytics, social ads and other siloed marketing tools. It also cleanses the data, builds account lists and automates the dashboard, according to the company.
“During our work with some of the best B2B revenue marketers, three top challenges kept coming up: siloed data and lack of a single source of truth for any and all revenue data, poor CRM and marketing automation reporting capabilities and lack of data and analytics skills,” said Raviv Turner, CEO of CaliberMind, in a statement. “Our new B2B marketing analytics and attribution suite solve for all three challenges.”
“The time-to-insights for marketing and sales ops teams is one hour, not weeks or months,” he added. “In addition, it comes at a fraction of the cost of IT/ BI systems, and with no data analytics required. Marketers using inbound, outbound, demand generation or ABM can now find a single source of revenue marketing truth they can communicate to their CFO with CaliberMind.”
Marketers can test the suite here. Pricing starts at $1,000/month based on CRM records and number of system connectors.