Madison Logic, an account-based marketing platform, announced the launch of its Data Cloud, a new architecture designed to provide a scalable and powerful platform that can help B2B marketers leverage in-depth account and contact data to accelerate pipeline and meet revenue goals.
The Madison Logic (ML) Data Cloud uses data from more than 20 first- and third-party sources, positioning users to better target prospective customers based on account engagement, cross-channel performance insights and Journey Acceleration across the customer journey. This new solution also uses advanced machine learning to provide ongoing optimization.
“The intelligent application of data at scale has become critical to driving marketing efficiency and accelerating growth,” said Ajay Sathyanath, CTO of Madison Logic, in a statement. “However, the complexity of analyzing and employing this data has grown as well. Through the application of machine learning and AI, the ML Data Cloud transforms the way our clients think about their marketing and sales strategies.”