Quarry, a B2B marketing firm, has partnered with ABM platform provider Demandbase to equip both companies’ customers with the tools and insights needed to scale their ABM programs and drive revenue.
Quarry said it will examine ways to strategically integrate Demandbase with its other martech partners, including Oracle, Uberflip and Vidyard, to further help its clients deliver personalized buyer journeys.
“ABM is no longer a trend to watch; it’s now table stakes for lean-forward B2B marketers,” said Meredith Fuller, Managing Director, Buyer Engagement at Quarry, in a statement. “As we double down on helping our clients scale their ABM efforts, joining the Demandbase Partner Program was a natural next step for Quarry.”
“Quarry has been at the forefront of ABM delivery innovation for years,” said Matt Filios, Head of Agency Channels at Demandbase, in a statement. “Coupled with our leading ABM platform, [this partnership] will drive significantly greater wins and revenue performance for our customers. We are excited to work with Quarry and their expert ABM strategy and services teams.”
