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NetLine, a content marketing and lead generation company, launched INTENTIVE, which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects [...]

Traditionally, leads and accounts were treated as incompatible — but Jon Russo, CMO of sales and marketing performance firm B2B Fusion, explained that many practitioners have a lead motion and an [...]

6sense, an ABM platform powered by Revenue AI, updated its Conversational Email product with the launch of a new AI Writer functionality. The new tool leverages generative AI capabilities to [...]

Amplience, a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights [...]

Quick Scoop: MRP, a provider of account-based technology and solutions, appointed Christopher Rack as its new CEO. Rack will report directly to Seamus Keating, CEO of parent company FD [...]

Quick Scoop: People.ai, a provider of revenue intelligence, released AccountGPT, an AI-driven enhancement to its account planning application. This new feature seeks to help [...]

There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers [...]

Quick Scoop: StackAdapt, a programmatic advertising platform, revealed a self-service, in-platform solution for ABM targeting and measurement. The new feature is designed to help users target [...]

It’s no secret that the Covid-19 pandemic interrupted almost every industry and forced businesses to pivot quickly. But healthcare and pharma organizations were in a unique position to innovate [...]

Quick Scoop: Terminus, an account-centric platform for revenue growth, released Prospect Engine, a new data solution that seeks to uncover previously unknown, high-quality accounts and [...]