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Integrate, a precision demand marketing (PDM) platform, revealed new product features designed to help provide greater insight into cross-channel campaign performance by account, automate target [...]

RollWorks, an ABM platform and division of NextRoll, announced the beta version of Contact Insights, a capability designed to help B2B sales teams prioritize and develop more personalized [...]

LHP Engineering Solutions is well-established in the automotive space, as its history includes servicing several “big name” companies for more than 20 years. But here’s the caveat: The company [...]

Walker & Dunlop is an organization that finances commercial real estate properties. The company’s SVP of marketing, Chris Zegal, is always focused on strengthening and expanding the [...]

Despite ABM’s lucrative nature — a third of marketers have seen more than 50% ROI on ABM efforts — organizations are still struggling with choosing the right target accounts. New research from [...]

RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM Play [...]

During the B2B Sales & Marketing Exchange that took place earlier this month, attendees were lucky enough to have an entire track dedicated to ABM strategies — as well as one keynote. [...]

Intellimize, an intelligent website conversion and dynamic personalization platform, unveiled new capabilities that include improved scalable account-based marketing (ABM) features to help [...]

RollWorks, an ABM platform and division of RollWorks, teamed up with Postal.io, an offline engagement platform, to help B2B organizations create automated offline campaigns that provide [...]

Hunter & Bard, an account-based marketing (ABM) agency, partnered with Folloze, a buyer experience platform, to join the Folloze as a Service Technology (FaaST) program and bring data-driven [...]