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It’s time to break your ABM high score — no cheat code required. For the second year, Demand Gen Report is presenting the B2B Marketing Exchange: Next Level ABM event, which features expert [...]

ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company’s goal was to have its field marketing managers be the last mile to ensure all teams [...]

Folloze, a buyer experience platform, and GetIT, an end-to-end marketing agency, partnered to package the Folloze B2B Buyer Experience Platform with GetIT’s ABM solutions for the technology, IT [...]

It’s a small world, and with all the technological advances in recent years, it’s only getting smaller — and more lucrative. For Europe, specifically, it’s estimated that the continent’s economic [...]

6sense, an account engagement platform, released its 6sense Revenue AI program to capture anonymous buying signals, target accounts and recommend the right channels and messages to increase [...]

6sense, an account engagement platform, announced the release of its Revenue AI platform and previewed product innovations at its “The Future Is Now” event. Revenue AI is designed to apply the [...]

RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer support. The [...]

Marketers are more than familiar with ABM strategies and their benefits to campaign success and pipeline generation. However, prospect and buyer demands are evolving as they seek more [...]

TrustRadius, a research and review platform, integrated with Demandbase One, a go-to-market (GTM) platform, to enable B2B marketers and sellers to reach, target and engage in-market buyers [...]

Demandbase, an end-to-end ABM software provider, joined the World Wide Web Consortium (W3C), the main international standards organization for the World Wide Web, to help define the [...]