• Editor's Letter

Early Adoption = Big Results For ABM Trendsetters

Welcome to the latest issue of ABM In Action! Our publication has conducted its fair share of research on the topic of account-based strategy. And while most companies are still in the early stages of ABM adoption, many trendsetters are leading the charge by showing notable results and success with their foremost account initiatives.

This issue of ABM In Action highlights two in-depth use cases, as well as the latest ABM research highlighting how best-in-class practitioners are seeing benefits from early adoption. This includes:

  • Our cover story, in which we learn about the power-duo pioneers from FullStory who are changing the game by targeting and personalizing messaging to top-tier accounts;
  • A behind-the-scenes look at how SAP utilizes interactive “hero” assets that are personalized for each key target account;
  • An in-depth interview with TOPO analyst Eric Wittlake, who shares his thoughts on new research detailing how successful ABM teams have driven growth; and
  • A deep-dive into research from TechTarget and Heinz Marketing that highlights how long-term ABM commitments have been driving results for several practitioners.

We look forward to hearing what you learn from these ABM success stories and detailed industry research. Be sure to share your thoughts on Twitter by tagging @ABM_In_Action!


Brian Anderson
Managing Editor
ABM In Action