Welcome to the latest issue of ABM In Action! Our publication has conducted its fair share of research on the topic of account-based strategy. And while most companies are still in the early stages of ABM adoption, many trendsetters are leading the charge by showing notable results and success with their foremost account initiatives.
This issue of ABM In Action highlights two in-depth use cases, as well as the latest ABM research highlighting how best-in-class practitioners are seeing benefits from early adoption. This includes:
We look forward to hearing what you learn from these ABM success stories and detailed industry research. Be sure to share your thoughts on Twitter by tagging @ABM_In_Action!