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Quick Scoop: Anteriad, a full-funnel B2B marketing solution, acquired BNZSA, a global B2B marketing agency, to provide clients with access to the combined company’s global scale and reach, [...]

By Taylor Young, Terminus B2B marketing has reached an inflection point: Changing market dynamics and data privacy trends have left marketing teams scrambling, feeling overwhelmed and often [...]

Agent3, an end-to-end ABM provider, acquired demand generation specialist oneninefive to help enhance its ability to deliver account-centric demand gen programs to its global customer [...]

Agent3, an end-to-end ABM provider, hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global [...]

MeritB2B, a B2B data, analytics and performance marketing solutions provider, acquired True Influence, an intent-based data and marketing provider, to create a full-funnel end-to-end [...]

ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build [...]

By Khullani M. Abdullahi, ABXBlueprint.com As companies increasingly adopt account-based marketing (ABM) programs, the thought of expanding such strategies to include customer experience (CX) and [...]

By Deb Wolf, Integrate When you think about a B2B marketer’s toolkit, automation and account-based marketing (ABM) likely come to mind, and for good reason. Over the past two decades, marketing [...]

SalesLoft, a sales engagement platform, has launched a new integration with RambleChat, a chat and messaging software to enable users to have real-time account-based conversations via advanced [...]

KickFire, an IP address intelligence company, has released an integration with Integrate, a demand generation solutions provider. The integration is positioned to combine KickFire’s real-time [...]