Contentgine, a content-based marketing agency, launched its content indication platform (CIP), seeking to deliver advanced market intelligence. Contengine’s CIP analyzes content consumption and intent to help produce precise, first-person intent data to expand target account lists, among other capabilities.
In August 2022, Contentgine launched new artificial intelligence (AI) and machine learning capabilities for CIP to uncover greater content consumption insights for B2B marketers. The new CIP enhancements aim to help marketers focus more sharply on account activity and purchasing intent while capturing data to inform the bigger picture around trending business opportunities.
Who It’s For
The online SaaS platform seeks to enable marketing and sales professionals to use 100% first-party content consumption metrics to prioritize and expand target account lists and make more meaningful connections with sales prospects.
What It Solves
Rather than relying on cookies, the platform identifies personalized content consumption patterns of tens of millions of professionals to create its target account lists, content and prospect engagement. The CIP platform helps capture these engagements to determine 360-degree intent — with complete contact, company and content consumption visibility.
What Makes It Special
CIP’s mission as a platform is to deliver first-party data coupled with precise purchasing intent signaled by the propensity of individuals researching specific solutions across various vendors. Through assorted data slices, Contentgine clients can identify an account, purchasing committee, where they are located, their specific inquiry and the amount of engagement with their own content and competitive content assets.