Metadata aims to help marketers optimize account-based advertising campaign performance by using AI and multivariate testing to execute hundreds of campaigns in a few clicks.
BACK OF THE BOX DETAILS
The platform is positioned to generate inbound leads from named accounts and offer full visibility into how the leads trigger and influence opportunities in the pipeline. It is also designed to automate campaign execution and provide performance analytics, including website traffic from named accounts, target account engagement and pipeline generated.
New features include workflow automation, lead-to-contact matching in Salesforce and real-time, advanced data enrichment delivered to the marketing automation system.
WHAT IT WORKS WITH/CONNECTS TO
The solution has native integration to Marketo, HubSpot, Salesforce and other systems via Webhook, as well as capability to upload CSV files.
Metadata is a cloud-based service and pricing plans vary from $1,000/month to $5,000+/month, depending on the needs of the end user.
Current clients include Nutanix, SugarCRM, Distil Networks and more.
WHAT ELSE YOU NEED TO KNOW
Metadata aims to build pipeline, not just traffic to websites. Its patented technology is designed to execute thousands of B2B campaigns in a matter of hours and automatically optimize for pipeline impact at a velocity that is not possible with simple A/B tests.