Folloze, a personalized B2B marketing platform, has unveiled a new Account-Based Experience (ABX) Masterclass program for B2B sales and marketing teams who want to enhance their skills to engage target accounts and fuel long-term growth.
A recent “State of ABM” study sponsored by Folloze and published by Canam Research identified significant obstacles facing sales and marketing teams when engaging their target accounts. Specifically, 51% of respondents said they struggle to create personalized experiences at the account and vertical level, more than 21% don’t create personalized experiences and over 31% say they must personalize manually. The Folloze ABX Masterclass aims to address gaps in go-to-market skills, execution and technology.
“In our challenging COVID-19 marketplace, most B2B companies are pinning their growth prospects on their ability to engage customers through account-based marketing programs,” said Etai Beck, CEO and Co-Founder of Folloze, in a statement. “The reality is that companies are now recognizing systematic gaps that are sub-optimizing go-to-market teams from effectively engaging their target accounts. By packaging Folloze’s experience and best practices into an ABX Masterclass program, go-to-market teams can bolster their skills to drive deeper engagement across every target account.”
The scheduled and on-demand ABX Masterclass sessions include:
- Weekly ABX Masterclass Office Hours — every Wednesday, at 10 am — 11 am PT;
- ABX Methodology Fundamentals — on-demand;
- Best practice sessions from RingCentral, FireEye, Qlik, ServiceNow and Cisco — on-demand;
- Account-Based experience templates; and
- ABX consultation.