Account-based marketing
is the hottest topic in B2B right now.
Introducing: ABM In Action, a new monthly publication featuring everything you need to know about the latest in account-based marketing. Inside you’ll find:
- Real-world case studies from early adopters of ABM;
- How companies are measuring their ABM strategies;
- Interviews from top B2B research analysts; and
- What channels work best with ABM.
From the publishers of
Latest Issue
April 2017
Volume 02, Issue 02
In this issue:
Click through the latest issue of our interactive E-zine to gain insights from industry analyst Kathleen Schaub and the latest ABM research from ITSMA.
Also in this issue, you’ll learn how:
- Plex Systems increased conversion rates from inquiry to MQL from 5% to 14% on average;
- Climeon doubles pipeline with influencer-rich video content;
- Nitro sees 166% increase in sales-approved opportunities with predictive account targeting; and
- SAP’s personalized content resulted in 269,000 impressions.
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Sign up to receive ABM In Action every month in your inbox. Each issue includes:
- Real-world case studies from early adopters of ABM;
- How companies are measuring their ABM strategies;
- Interviews from top B2B research analysts; and
- What channels work best with ABM.
