Volume 1, Issue 2 / July 2016


In this issue:

Read on for real-world case studies, as well as insight from industry analysts and thought leaders on how B2B companies are finding success with ABM. Here are some highlights from this issue:

  • The 3X revenue increase Medidata experienced after implementing an ABM strategy;
  • How Procor saw 600% marketing ROI with an ABM segmentation approach;
  • The success Host Analytics sees when aligning its marketing and sales KPIs for better ABM measurement; and
  • The latest industry research from SiriusDecisions highlighting growth in ABM confidence and future investment.

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