Volume 1, Issue 2 / July 2016
In this issue:
Read on for real-world case studies, as well as insight from industry analysts and thought leaders on how B2B companies are finding success with ABM. Here are some highlights from this issue:
- The 3X revenue increase Medidata experienced after implementing an ABM strategy;
- How Procor saw 600% marketing ROI with an ABM segmentation approach;
- The success Host Analytics sees when aligning its marketing and sales KPIs for better ABM measurement; and
- The latest industry research from SiriusDecisions highlighting growth in ABM confidence and future investment.