Blue Yonder Sees $14M+ In Pipeline With Agile ABM Ad Strategy


Volume 05, Issue 03 • July 2020

ABM has played a significant role in positioning organizations for success during these unprecedented times, positioning marketers to focus on key accounts in-market and deliver relevant, empathetic and personalized messaging and content on the digital channels they frequent most.

In this issue, we’ll share stories of how marketers have tackled their ABM programs before and during the pandemic with impressive results. Flip through the pages to learn how:
  • Blue Yonder’s agile strategy helped generate $14+ million in pipeline, largely by producing highly targeted plays with digital ads and content.
  • O.C. Tanner saw a nearly 20% lift in target account meetings booked with its research-based ABM campaign.
  • ABM leaders from companies such as VMWare and DXC Technology have successfully shifted to an “account-based engagement (ABE)” mindset.
  • Adobe used data and AI to reimagine in-person events into top-notch virtual experiences.

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