Data-Driven Plays Take ABM To New Heights


Volume 04, Issue 03 • December 2019

Data is the key theme of this quarter’s issue of ABM In Action, as practitioners are starting to fuel their strategies with intent data and working with data providers to identify stakeholders at key accounts. In this issue, we highlight an impressive in-depth use case of GTreasury’s early success with ABM, as well as insights and ABM benchmarks to fuel your 2020 strategies.

Read on to learn: 

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