Data-Driven Plays Take ABM To New Heights


Volume 04, Issue 03 • December 2019

Data is the key theme of this quarter’s issue of ABM In Action, as practitioners are starting to fuel their strategies with intent data and working with data providers to identify stakeholders at key accounts. In this issue, we highlight an impressive in-depth use case of GTreasury’s early success with ABM, as well as insights and ABM benchmarks to fuel your 2020 strategies.

Read on to learn: 

  • How GTreasury saw a 200% increase in click-through rates to its website, as well as a 30% increase in inbound form fills to its demo request page, that can be attributed to the marketing team’s intent-data-driven ABM initiatives;
  • Insights from Demand Gen Report’s 2019 ABM Benchmark Study, which revealed practitioners’ focus on data centricity and needs from data providers to deliver more targeted and timely messaging; and
  • Why ABM tech stack maturity is becoming a critical element of account-based plays and more insights from Peter Isaacson of Demandbase.

Check out the issue now!