Scaling A
Hyper-Personalized Account Strategy In Cybersecurity


Volume 05, Issue 04 • October 2020

ABM continues to be a key ingredient for success for many B2B organizations.

This quarter’s small-but-mighty issue spotlights a pioneer of account-based sales and marketing plays — Marlowe Fenne of FireEye — who has had massive success developing ABM programs for numerous companies. He gives us a behind-the-scenes look at how his ABM initiative has generated $8 million in pipeline for FireEye.

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