Volume 03, Issue 02 / June 2018
IN THIS ISSUE
Dive into the importance of analyzing behavior to maintain relevance with accounts. Here’s a quick preview:
- FinancialForce shares their story of leveling deep personalization and geo-targeting to boost conversion rates;
- Kellie de Leon of The Mx Group explains the company’s ABM Roadmap and a seven-step framework to model success;
- GumGum reveals a unique in-person ABM strategy that generates 4x ROI;
- Fuze explains how the company leverages intent data to better segment its priority accounts; and
- EnterpriseDB reveals how analyzing content engagement and pipeline velocity drives account revenue.