Volume 03, Issue 02 / June 2018



Dive into the importance of analyzing behavior to maintain relevance with accounts. Here’s a quick preview:

  • FinancialForce shares their story of leveling deep personalization and geo-targeting to boost conversion rates;
  • Kellie de Leon of The Mx Group explains the company’s ABM Roadmap and a seven-step framework to model success;
  • GumGum reveals a unique in-person ABM strategy that generates 4x ROI;
  • Fuze explains how the company leverages intent data to better segment its priority accounts; and
  • EnterpriseDB reveals how analyzing content engagement and pipeline velocity drives account revenue.

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