ABM Is A Team Sport: Collaboration & Customization For Human Connections

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Volume 06, Issue 01 • August 2021

We’re excited to bring you a new issue of real-world stories and expert insights to inspire you to reach your target audiences at a human level!

Collaboration and alignment is the overarching theme of this issue, but not a new concept to those who know ABM. With so many organizations doubling down on ABM (a move definitely accelerated by the pandemic) — and doing it remotely — being in tune with your internal team is just as important as being in tune with your buyer’s needs.

Throughout the issue, you’ll hear from:

  • FIS, a financial technology provider, teamed up with demand marketing firm Quarry to overhaul its ABM content and drive awareness following its acquisition of Worldplay, generating 3M impressions and 10K clicks in the process;
  • MRP’s Mark Ogne and Jennifer Golden, who discuss and analyze Covid-19's impact on ABM with research-backed insights; and
  • Forrester’s Nicky Briggs, who clears up the confusion often associated with differentiating personalization and customization.

Download your copy today!