Volume 03, Issue 01 / March 2018
In this issue:
While ABM is all about buying groups and committees, practitioners are finding it easier to offer hyper-personalized customer experiences. In this issue, we spotlight several use cases of innovative ABM efforts, including:
- Windstream Enterprise’s 7-Step Process To Develop A Hyper-Personalized ABM Strategy;
- SiriusDecisions’ Terry Flaherty On Adapting Demand Units & Demand Maps For ABM; and
- Snowflake’s Approach To Scaling ABM Efforts With Personalized Content.