Volume 1, Issue 7 / Feb. 2017
In this issue:
Read on for real-world case studies, as well as insights from industry analysts and experts on what’s working—and what’s not—in ABM today! In this issue, you’ll learn how:
- CenturyLink incorporates personalized marketing to both prospects and clients through six website experiences and other high-touch campaigns;
- GE Power engages key accounts with personalized content hubs on its website;
- PGi was able to triple its average deal size by tying offline and online engagement together to better serve its target audiences; and
- Research from TOPO and the ABM Leadership Alliance ties personalization to maximum customer lifetime value.