Volume 1, Issue 7 / Feb. 2017


In this issue:

Read on for real-world case studies, as well as insights from industry analysts and experts on what’s working—and what’s not—in ABM today! In this issue, you’ll learn how:

  • CenturyLink incorporates personalized marketing to both prospects and clients through six website experiences and other high-touch campaigns;
  • GE Power engages key accounts with personalized content hubs on its website;
  • PGi was able to triple its average deal size by tying offline and online engagement together to better serve its target audiences; and
  • Research from TOPO and the ABM Leadership Alliance ties personalization to maximum customer lifetime value.

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