Volume 02, Issue 02 / April 2017


In this issue:

Click through the latest issue of our interactive E-zine to gain insights from industry analyst Kathleen Schaub and the latest ABM research from ITSMA.

Also in this issue, you’ll learn how:

  • Plex Systems increased conversion rates from inquiry to MQL from 5% to 14% on average;
  • Climeon doubles pipeline with influencer-rich video content;
  • Nitro sees 166% increase in sales-approved opportunities with predictive account targeting; and
  • SAP’s personalized content resulted in 269,000 impressions.

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