Volume 02, Issue 03 / June 2017


In this issue:

This latest installment highlights a variety of use case examples and industry insights on how to better engage key accounts throughout the buying journey, including:

  • Our cover story, in which we highlight how BetterWorks created a healthy balance of content and display advertising to target and engage target accounts based on their buying stage.
  • A use case example of how Cognizant segments and engages with C-level executives within their top-tier accounts.
  • The latest research from Demand Gen Report, which uncovered that channel and buyer-stage tracking require improvement for better account-based reporting.

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