Volume 3, Issue 4

December, 2018

Our special year-end issue of ABM In Action explores the future of ABM. It includes insights, predictions and more from nearly a dozen B2B marketing practitioners and analysts. Some believe it’s time to redefine ABM and move past account-based spam to account-based engagement. Others stress the need for a stellar content strategy and cross-departmental participation.

See what the future of ABM holds with insights from: 

  • Mark Ogne, ABM Consortium;
  • Laura Ramos, Forrester; 
  • Robert Peterson, SiriusDecisions;
  • Masha Finkelstein, Google Cloud; and
  • More! 

Volume 3, Issue 4, DEC. 2018