Volume 02, Issue 04 / October 2017


In this issue:

This latest installment highlights a variety of use case examples and industry insights on where practitioners are seeing success with their ABM programs, including:

  • Our cover story, in which we highlight how Highspot attributes its ABM success to matching leads to target accounts;
  • How Dropbox leveraged internal and external data signals to close 78% of its top-tier deals; and
  • The processes Iron Mountain implemented to refine its account segments and boost its targeting and engagement efforts.

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