Volume 02, Issue 04 / October 2017
In this issue:
This latest installment highlights a variety of use case examples and industry insights on where practitioners are seeing success with their ABM programs, including:
- Our cover story, in which we highlight how Highspot attributes its ABM success to matching leads to target accounts;
- How Dropbox leveraged internal and external data signals to close 78% of its top-tier deals; and
- The processes Iron Mountain implemented to refine its account segments and boost its targeting and engagement efforts.