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The traditional marketing funnel has been disrupted—and ABM is the catalyst. We talked to Kathleen Schaub, VP of CMO Advisory and Customer Experience at IDC, about how ABM is “blowing up” the [...]

ENTERPRISE SOFTWARE GIANT SAP was an early adopter of an account-based marketing strategy, which began in earnest four years ago to derive value and loyalty from its most valuable customers. The [...]

CLARABRIDGE, a customer experience management software company, is expanding its segmentation strategy based on early success. The company started by segmenting accounts within just two vertical [...]

Plex Systems, which sells a cloud-based ERP solution for manufacturers to enterprise- and SMB-level customers, began its ABM journey four years ago in an effort to unite the organization around [...]