How To Profit From Account-Based Marketing
Too often B2B companies focus on leads instead of the accounts they are actually marketing, servicing and selling to. Account-based marketing (ABM) put the focus back where it should be. With the right strategy and technology, marketers can take advantage of all the benefits of ABM and see the real and repeatable gains in sales and ROI reported by others using this hot trend that lives up to the hype.
Fill out the form and make your move to ABM a hit by learning the principles of success and the pitfalls to avoid, including:
- Harnessing the power of ABM’s flexibility;
- The five categories of ABM metrics to track; and
- Getting past the launch hurdles.