The ABM Starter Guide
6 Steps To Optimizing Your ABM Contact Data
Your ABM program is coming together nicely — all your teams are aligned and you have a platform in place. But is your contact data ready?
A successful ABM strategy relies on accurate, complete data. So before you dive into your ABM initiatives, download this six-step guide to optimizing your contact data to learn how to:
- Identify your target accounts;
- Take inventory of your contacts with a data health check;
- Cleanse your contact records; and
- Design a contact acquisition strategy.