LinkedIn Sales Solutions’ portfolio of solutions leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with buyers at scale. LinkedIn Sales Insights helps sales operations plan smarter while Sales Navigator seeks to help sales teams target, understand and engage the people and accounts needed to bring plans to life.
The Lowdown
Relationship Explorer is a feature within Sales Navigator that surfaces data-driven recommendations about the top eight decision makers at an account so sellers can find the best path in or uncover a potential hidden ally.
Back-Of-The-Box Details
Relationship Explorer reportedly helps sellers save time on researching leads and contacts by identifying up to eight of the top decision makers Sales Navigator has identified as a potential pathway or hidden ally based on the target customer profile, Personas.
Personas is an adjacent feature that helps sellers identify the right leads based on job title, function, seniority and geography, and then uses that information to surface unique insights, such as a recent job change or past experience with their product, so sellers can better understand the connection point that helps them get a foot in the door.
Who It’s For
The feature is catered globally to sellers who are tasked with delivering more return with less resources and want to optimize leveraging warm leads rather than “shadow selling.” The company said Relationship Explorer allows sellers streamline researching optimal entry points into an account to focus on the tasks driving revenue.
What It Solves
Relationship Explorer streamlines sales cycles by offering sellers a more comprehensive understanding of which individuals at an account are most likely to engage with them and, more importantly, why.
What Makes It Special
Relationship Explorer leverages LinkedIn’s Deep Sales technology consisting of first-party data from more than 900 million professional profiles. This enables sellers to laser in on prospects most likely to take a meeting based on their persona and connection.
Contact
Vanessa George, Corporate Communications Manager
(248) 982-2976
