Volume 03, Issue 03 / September 2018



The latest issue of ABM In Action outlines success stories from top-tier B2B companies who used account-based strategies to boost response rates, enhance data strategies and grow revenue. In this issue, you will learn:

  • How Imprivata lifted its booking rates 38% using the SiriusDecisions Demand Unit Waterfall;
  • How TimeTrade drove $6 million in pipeline by building out its ICP;
  • How MarketSource boosted response rates 50% with enhanced data and segmentation;
  • How Tegile Systems grew revenue 49% using technographic insights; and
  • A new blueprint for jumpstarting ABM from The Marketing Advisory Network’s Samantha Stone.

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