Volume 03, Issue 03 / September 2018
IN THIS ISSUE
The latest issue of ABM In Action outlines success stories from top-tier B2B companies who used account-based strategies to boost response rates, enhance data strategies and grow revenue. In this issue, you will learn:
- How Imprivata lifted its booking rates 38% using the SiriusDecisions Demand Unit Waterfall;
- How TimeTrade drove $6 million in pipeline by building out its ICP;
- How MarketSource boosted response rates 50% with enhanced data and segmentation;
- How Tegile Systems grew revenue 49% using technographic insights; and
- A new blueprint for jumpstarting ABM from The Marketing Advisory Network’s Samantha Stone.