Volume 04, Issue 01

March 2019

Whether you’re just building out an ABM program or are looking to enhance existing strategies with greater personalization and new channels, the success stories and insights revealed in these pages are sure to spark some inspiration. In this issue:

  • Autodesk Builds Out ABM Program For 10,000 Global Accounts In 365 Days;
  • A Tale Of Two Campaigns: How Oracle Drove Millions In Pipeline By Targeting Finance, HR Sectors With Personalized Account-Based Strategy;
  • ABM 2.0: Alignment, Tech Integration & Performance Measurement Top Trends For Supporting Account-Based Initiatives; and
  • Author Pam Didner Reveals Keys To Effective ABM Sales Enablement.