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ABM IS oftentimes considered a marketing or sales strategy. But to successfully adopt an ABM program that produces results, many successful companies are pitching an account-focused approach as [...]

ABM IS PRODUCING significant returns for early adopters in both retention and lifetime value, according to ABM: State Of The Market, a research report from TOPO, commissioned by the ABM [...]

ABM IS A PRIORITY among marketers, and spending is on track to increase this year as more marketers adopt a focused account-based approach and find success. According to ITSMA’s 2017 Services [...]

The account-based marketing discipline remains hotter than ever, but many companies still struggle with understanding where the practice fits within their business. We asked Matt Senatore, [...]

PROGRESSIVE ABM practitioners are finding success in measuring offline engagement from in-person events — such as tradeshows — and combining it with target accounts’ online engagement. This [...]

A FOCUS ON customer data, a total addressable market estimate and an ongoing collaboration between marketing and sales are crucial ingredients for a successful ABM segmentation strategy, [...]