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Pegasystems, a customer engagement software provider, announced a partnership with Idio, a B2B demand orchestration platform. The partnership aims to help users offer relevant content to target [...]

THE LOWDOWN Company intelligence provider DataFox has launched Account Scoring, designed to help businesses find and prioritize best-fit targets. BACK OF THE BOX DETAILS    As ABM strategies grow [...]

Early adopters of those applying intent data have seen success leveraging these insights to identify likely stakeholders, prioritize accounts and provide relevant messaging at the right time to [...]

By Barbara Winters, HG Data Just like the majority of B2B marketers today, you’re probably very aware of account-based marketing (ABM). In addition, since the strategy is so popular among [...]

EverString, a marketing and sales intelligence company, announced the launch of a new Data Platform designed to give B2B sales, marketing, operations and analytics teams company intelligence to [...]