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By Sanjay Kini, 6sense Revenue teams, comprised of everyone from customer success to sales and marketing, are all working toward a common goal — to drive heightened revenue for the business. The [...]

Excerpted with permission of the publisher, Wiley, from “Account-Based Marketing” by Chris Golec, Peter Isaacson, and Jessica Fewless. Copyright (c) 2019 by Chris Golec, Peter Isaacson, and [...]

Less than a quarter (23%) of B2B marketers are satisfied in the effectiveness of their ABM programs, according to new research from #FlipMyFunnel and Heinz Marketing.

RollWorks released a new Identification Solution that aims to help B2B companies better identify target accounts for account-based marketing and sales programs. Now available to customers of the [...]

Engagio, an ABM software provider, unveiled a new feature to provide enhanced analytics for its DASH account-based attribution solution. The feature, Engagement Minute Attribution, aims to [...]

Madison Logic, an account-based marketing platform, launched Journey Acceleration to help marketers create targeted ABM programs for all stages of the buyer’s journey. Journey Acceleration is [...]