RollWorks, an account-based platform, has partnered with gifting platform Sendoso to help marketers execute and measure their account-based programs and improve their account engagement efforts.
The partnership combines RollWorks’ account lists, email signatures, web personalization and data segmentation capabilities with Sendoso’s personalized gifts, swag and virtual experience offerings. This positions marketers and salespeople to engage target accounts with personalized gifts at scale, while also measuring their multichannel campaigns’ success in closing deals and shortening sales cycles.
“RollWorks recently announced our technology partner ecosystem with the goal of providing a broad set of robust, best-in-class solutions that help marketers of all sizes achieve their critical goals with more efficiency and ROI,” said Mike Stocker, VP of Partnerships at RollWorks. “As a leading sending solution, Sendoso is an ideal partner to give marketers the ability to run highly targeted, multi-channel campaigns with unified messaging across touchpoints.”
