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RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically [...]

Dun&Bradstreet, a global provider of business decision data and analytics, has launched new features and capabilities to its account-based marketing platform. The updates are to help [...]

With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract [...]

With many marketing teams reassessing strategies amid a disappearing event calendar, keeping the engagement engine running has become increasingly challenging. As B2B brands dialed in their focus [...]

Global ABM platform Madison Logic has launched the new ML Platform, the only current platform with Journey Acceleration to streamline funnel management and empower marketers to more effectively [...]

The Lowdown 6sense aims to shine a light on the buying journey. The account-based orchestration platform positions revenue teams to gain buyer insights, so they can generate more opportunities, [...]

This month, practitioners from Autodesk and Oracle shared success stories that are sure to inspire your own ABM programs — whether you’re just building out a strategy or are looking to enhance [...]

Account-based marketing is no longer just a buzzword — the practice has seen considerable growth and practitioners are reaping the benefits of more targeted engagement with buyers. After years of [...]

Doubling Down On ABM Top-Of-Mind For Marketers In 2019 EDITOR’S LETTER A Tale Of Two Campaigns:​ How Oracle Drove Millions In Pipeline By Targeting Finance, HR Sectors With Personalized [...]

ABM 2.0: Alignment, Tech Integration & Performance Measurement Top Trends For Supporting Account-Based Initiatives​ ABM BY THE NUMBERS Get updates on the latest ABM In Action content by [...]