Category

ABM platform RollWorks, division of NextRoll, launched Journey Stages, a solution that aims to provide B2B marketing and sales teams with deeper insights for go-to-market initiatives. Journey [...]

With the ability to align internal teams, connect with ideal audiences at a personal level to generate more qualified leads and conversions and improve ROI, ABM proved its success, especially [...]

The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to [...]

MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer (CTO). Custeau will be responsible for expanding enterprise marketing buyers’ [...]

KickFire, a provider of first-party intent data, partnered with ABM platform RollWorks to provide enhanced account identification and engagement measurement within RollWorks’ platform. KickFire’s [...]

Terminus, an ABM platform, revealed its next-gen API integration with LinkedIn Marketing Solutions to help users extend their Terminus account lists. The updates build upon Terminus’ [...]

ABM platform Terminus introduced a data set that combines Terminus Chat Experiences with Terminus Email Experience tracking to help go-to-market teams target prospects without third-party [...]

Global ABM platform Madison Logic launched the third version of its ML platform, which features new Journey Acceleration Measurement capabilities to enable full-funnel performance [...]

Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization and Forms Enrichment — are designed to deepen users’ [...]

6sense, an account engagement platform, raised $125 million in Series D funding, which brings its valuation to $2.1 billion. D1 Capital Partners led the round with participation from Sapphire [...]