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Given the current economic climate and uncertainties about what’s ahead, sound planning is more important than ever. Recent Forrester research provided insights on how B2B marketing executives, [...]

Contentgine, a content-based marketing agency, launched its content indication platform (CIP), seeking to deliver advanced market intelligence. Contengine’s CIP analyzes content consumption and [...]

Demandbase, an end-to-end ABM platform, enhanced the people-based advertising capabilities in its B2B demand-side platform (DSP) to help users prioritize specific individuals (in [...]

Winning by Design (WbD), a B2B revenue consulting and training company, launched a new Customer Success (CS) Operating Model and has updated multiple courses across its global Revenue [...]

Foundry, an IDG, Inc. company and B2B media and martech provider, launched its proprietary intent data product, Foundry Intent, marking the company’s first major release since it [...]

Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from [...]

Full Circle Insights debuted Full Circle ABM, a martech solution designed to help B2B marketers track account engagement from both digital and non-digital campaigns within an account funnel. Full [...]

Marketers are still adjusting to the post-pandemic/hybrid work culture while re-learning how to optimize their ABM strategies. By identifying the right accounts and prioritizing personalization, [...]

RollWorks, an ABM platform, announced Sales Insights for HubSpot, a new solution that seeks to help B2B marketing and sales teams optimize their ABM strategy and [...]

Conversica, Inc., a provider of conversational AI solutions, enhanced its Conversational ABM platform through a new integration with account engagement platform 6sense. The [...]