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    Author Archive for: "admin"
     Casted Reveals New Firmographic Solution To Enhance Account-Level Contact Info

    Casted Reveals New Firmographic Solution To Enhance Account-Level Contact Info

    May 20, 2022

    Casted, an amplified marketing platform, released Casted Insights, a new firmographic data solution aimed to help empower marketing and revenue teams with account-level contact [...]

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     The Marketing Practices Acquires ABX Specialist Campaign Stars

    The Marketing Practices Acquires ABX Specialist Campaign Stars

    May 20, 2022

    The Marketing Practice (TMP) acquired account-based experience (ABX) specialists Campaign Stars to empower customers to deliver greater ABX. The acquisition is the B2B marketing agency’s second [...]

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     Terminus Designs Connected Account Experiences To Transform The Buyer Journey

    Terminus Designs Connected Account Experiences To Transform The Buyer Journey

    March 29, 2022

    Terminus’s Connected Account Experiences is designed to deliver first-party data to prospects and customers to help them improve engagement with target buyers, launch connected TV and audio ads [...]

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     SalesboxAI Updates Platform To Enable Easy Discovery, Engagement & Prioritization Of Demand Units

    SalesboxAI Updates Platform To Enable Easy Discovery, Engagement & Prioritization Of Demand Units

    March 28, 2022

    SalesboxAI, a Conversational ABM platform, announced the release of its new Demand Unit-centric system for B2B and ABM marketers. Operating AI-powered assistants, SalesboxAI discovers active, [...]

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     ZoomInfo Introduces New ABM Platform

    ZoomInfo Introduces New ABM Platform

    February 24, 2022

    MarketingOS, a new ABM platform from ZoomInfo, was designed to enable sales and marketing teams to work cohesively to convert leads into buyers, maximizing a previously untapped opportunity for [...]

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     Terminus & Crossbeam Form Partnership To Promote Account Targeting Across Partner Channels

    Terminus & Crossbeam Form Partnership To Promote Account Targeting Across Partner Channels

    November 23, 2021

    Terminus, an account-based engagement platform, integrated with Crossbeam, a partner ecosystem platform, to help simplify joint-marketing efforts, increase engagement across shared accounts [...]

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     Conversica’s New ABM Solution Aims To Support Personalized Engagement At Scale

    Conversica’s New ABM Solution Aims To Support Personalized Engagement At Scale

    November 11, 2021

    Conversica Inc., provider of Conversational AI solutions for enterprise revenue teams, unveiled a new Conversational ABM solution designed to automate personalized outreach across email, SMS and [...]

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     Demandbase Reveals New Microsoft Collaboration To Create Comprehensive Account Profiles

    Demandbase Reveals New Microsoft Collaboration To Create Comprehensive Account Profiles

    November 10, 2021

    Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft’s CDP and Dynamics 365 Customer Insights with its own platform to offer [...]

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     Marketers Prioritize Multichannel Engagement, Data & Process Consolidation For Experiential ABM

    Marketers Prioritize Multichannel Engagement, Data & Process Consolidation For Experiential ABM

    October 28, 2021

    ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build [...]

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     Uberflip Unveils New Enrichment Tool For Buyer-Level Content Insights

    Uberflip Unveils New Enrichment Tool For Buyer-Level Content Insights

    October 28, 2021

    Uberflip Enrichment from content experience platform Uberflip is an enhanced offering within Uberflip Analytics that provides customers with buyer-level content insights. Back-Of-The-Box Details [...]

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