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The 2021 virtual edition of the B2B Marketing Exchange provided marketers with the tools needed to remix their marketing strategies, renew their focus on target accounts, refresh their business [...]

ABM platform Terminus raised $90M in Series C funding from Great Hill Partners, with additional participation from Atlanta Ventures, Hallet Capital and Edison Partners. The latest round brings [...]

With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is not just a hot topic — it’s a fundamental part of running a [...]

According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI with ABM than any other marketing strategy in 2020. Seventy-one percent of B2B [...]

DemandJump, a marketing insights and attribution platform, unveiled a new Account-Based Attribution solution to enable marketing and sales teams to measure buyer activity at various touchpoints [...]

RollWorks, an account-based platform, has partnered with gifting platform Sendoso to help marketers execute and measure their account-based programs and improve their account engagement efforts. [...]

With the pandemic forcing people to socially distance, many B2B organizations are relying on ABM plays to engage their audiences in our “new normal.” ABM has become common practice to fuel [...]

ABM platform Demandbase has launched its newest solution Demandbase One, designed to help B2B revenue teams prioritize and engage target accounts across various channels for higher [...]

The Lowdown Gifting platform Sendoso has expanded its platform with new features designed to help B2B marketers improve their ABM efforts through gifting to enhance their account-based [...]

By Jason Widup, Metadata.io With in-person events a thing of the past, marketers have had to get creative with how to spend budgets and generate leads during these uncertain times, and most have [...]