Category

Casted, an amplified marketing platform, released Casted Insights, a new firmographic data solution aimed to help empower marketing and revenue teams with account-level contact [...]

The Marketing Practice (TMP) acquired account-based experience (ABX) specialists Campaign Stars to empower customers to deliver greater ABX. The acquisition is the B2B marketing agency’s second [...]

Terminus’s Connected Account Experiences is designed to deliver first-party data to prospects and customers to help them improve engagement with target buyers, launch connected TV and audio ads [...]

SalesboxAI, a Conversational ABM platform, announced the release of its new Demand Unit-centric system for B2B and ABM marketers. Operating AI-powered assistants, SalesboxAI discovers active, [...]

MarketingOS, a new ABM platform from ZoomInfo, was designed to enable sales and marketing teams to work cohesively to convert leads into buyers, maximizing a previously untapped opportunity for [...]

Terminus, an account-based engagement platform, integrated with Crossbeam, a partner ecosystem platform, to help simplify joint-marketing efforts, increase engagement across shared accounts [...]

Conversica Inc., provider of Conversational AI solutions for enterprise revenue teams, unveiled a new Conversational ABM solution designed to automate personalized outreach across email, SMS and [...]

Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft’s CDP and Dynamics 365 Customer Insights with its own platform to offer [...]

ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build [...]

Uberflip Enrichment from content experience platform Uberflip is an enhanced offering within Uberflip Analytics that provides customers with buyer-level content insights. Back-Of-The-Box Details [...]