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RollWorks, an account-based platform, has partnered with gifting platform Sendoso to help marketers execute and measure their account-based programs and improve their account engagement efforts. [...]

With the pandemic forcing people to socially distance, many B2B organizations are relying on ABM plays to engage their audiences in our “new normal.” ABM has become common practice to fuel [...]

ABM platform Demandbase has launched its newest solution Demandbase One, designed to help B2B revenue teams prioritize and engage target accounts across various channels for higher [...]

The Lowdown Gifting platform Sendoso has expanded its platform with new features designed to help B2B marketers improve their ABM efforts through gifting to enhance their account-based [...]

By Jason Widup, Metadata.io With in-person events a thing of the past, marketers have had to get creative with how to spend budgets and generate leads during these uncertain times, and most have [...]

By: Molly Presby, ON24 ABM has been one of the hottest trends in marketing in recent years. It gained popularity through its simplicity: If you could provide quality marketing over quantity, you [...]

Triblio, an account-based marketing company recently acquired by IDG, has released a new ABM module designed to automate and scale high-performing multichannel campaigns. The Triblio Orchestrator [...]

ABM platform Terminus has released new enhancements to its Terminus Engagement Hub, with the intent of helping marketers improve their account attribution and establish stronger relationships [...]

Rollworks, an account-based platform, announced a new Site Visitor API that powers new integrations with Reactful, Hushly and Uberflip, aiming to provide insights and improve personalized [...]

True Influence, a demand generation and B2B sales acceleration platform, has launched their True Influence ABM Marketing Cloud, which is designed to provide intent-driven insights to help [...]