Casted is an Amplified Marketing Platform and podcast and video solution designed for enterprise marketers. Casted’s platform seeks to empower B2B companies to activate, amplify and attribute audio and video content while increasing brand awareness, driving lead generation and bolstering customer engagement. Based in Indianapolis, the company is backed by Revolution Ventures, High Alpha Capital, Elevate Ventures, Tappan Hill Ventures and more.
Casted launched Casted Insights, an industry-first solution designed to empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video content.
Key features of Casted Insights enable marketers to:
- Reveal which brands are engaging with audio and video content and see if they’re already in the funnel with IP-resolved, firmographic data, no matter where they watch or listen;
- Surface company-level contact information and engagement data about new and existing audiences;
- Identify top-performing podcasts, videos and themes for businesses; and
- Amplify data to create attribution models, inform marketing automation and craft ABM strategies.
Who It’s For
Casted Insights puts actionable data into the hands of B2B marketers — offering a holistic picture of a brand’s audience and providing the insights to best connect with them. Casted’s customers include Salesforce, PayPal, HubSpot, Drift and ZoomInfo.
What It Solves
The solution offers companies an in-depth view on the brands engaging with podcasts and videos side-by-side with the themes piquing their interest, providing the opportunity to reach, nurture and expand audiences with the right content at the right time.
What Makes It Special
While other audio and video solutions deliver standard vanity metrics, failing to create value for marketing or revenue teams, Casted Insights provides a holistic approach for supporting a company’s content strategy to convert and connect.
55 Monument Cir #1014
Indianapolis, IN 46204