6sense, an ABM orchestration platform, announced it has raised $27 million in a funding round led by Industry Ventures. The round, which follows a record year of growth for the company, included additional participation from Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures and Venrock.
The company said the funding will be used to enhance its sales intelligence and AI-driven orchestration capabilities. The news comes after a significant year of growth for 6sense, including acquiring ZenIQ, doubling headcount, growing its leadership team and expanding its offices in New York and India.
“We believe AI insights and orchestration are the future of B2B sales and marketing,” said Jason Zintak, 6sense CEO, in a statement. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multichannel, next-best-action suggestions that adjust in real time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account-based marketing programs.”