Quick Scoop:
- Anteriad acquired BNZSA to bring localized expertise to Anteriad’s global footprint, including the ability to execute campaigns in 26 languages.
- Anteriad and BNZSA share an approach that combines data, technology and a high-touch client service model.
- The combined organization seeks to deliver B2B demand generation, ABM solutions and in-market customization at global scale.
Anteriad, a full-funnel B2B marketing solution, acquired BNZSA, a global B2B marketing agency, to provide clients with access to the combined company’s global scale and reach, as well as local expertise in global markets to help execute campaigns in 26 languages.
The acquisition will combine Anteriad’s intent data, account-based marketing, analytics and performance marketing capabilities with BNZSA’s GDPR-compliant data and tele-based conversion-oriented services. The goal is to provide differentiated, full-funnel B2B demand generation capabilities at a global scale that are supported by regional and local leadership. BNZSA will operate as “BNZSA, powered by Anteriad” and will function as the international division of Anteriad while also serving as its EMEA headquarters.
“Anteriad means to ‘get in front,’ and acquiring BNZSA delivers on that philosophy,” said Rob Sanchez, CEO of Anteriad, in a statement. “By expanding our global reach through this acquisition, Anteriad establishes itself as a true global leader in tech-enabled B2B marketing solutions. BNZSA brings an extremely talented leadership team and a differentiated offering that is made even more valuable by their local presence in key markets around the world. Leadership at Anteriad and BNZSA are both invested in our people, our clients and our growth. With this solid foundation, we will accomplish remarkable things for our clients in the global B2B marketing community.”
