Casted, an amplified marketing platform, released Casted Insights, a new firmographic data solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video content.
Casted Insights was created to offer users a holistic picture of a brand’s audience and provide the insights needed to best connect with them. The solution aims to give companies an in-depth view of the brands engaging with podcasts and videos side-by-side with the themes piquing their interest. Other key features of Casted Insights allow marketers to:
- Reveal which brands are engaging with audio and video content;
- Surface company-level contact information and engagement data about new and existing audiences;
- Identify top-performing podcasts, videos and themes for businesses; and
- Amplify data to create attribution models, inform marketing automation and craft ABM strategies.
“Marketing departments are known for creativity in getting their brand and company’s name out there, but they must also showcase the results of their efforts creatively,” said Lindsay Tjepkema, CEO and Co-founder of Casted, in a statement. “While business leaders always want to see the value of their investments, ROI can be hard to measure for marketing teams as not every campaign or initiative provides sales leads. By launching Casted Insights, we empower marketers with the actionable metrics and insights they need to see, communicate and leverage the value of their content marketing. This enhancement is only possible because of our deep understanding of the needs of B2B marketers looking to amplify their podcast and video content — we’ve been there because we, too, are B2B marketers.”