In ABM In The News

Cup of Data, a B2B marketing science solution, has entered a strategic OEM partnership with the sales and marketing intelligence platform InsideView.

Cup of Data aims to provide its users with smart data and predictive analytics to enhance ABM campaigns and boost engagement. The partnership will connect behavior data from Cup of Data’s machine and deep learning models with account and contact data from InsideView to provide enhanced insight into leads.

“InsideView’s rich demographic and firmographic data is a smart complement to our AI solution because it provides our customers with a complete picture of their prospects, when combined with our intent data.” said Greg Werner, Chief Product Officer at Cup of Data, in a statement. “Our AI solution is now considerably stronger at reading behavioral patterns in the data to signal intent for our customers and generate precise target lists for campaigns.”

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