Demandbase, a go-to-market platform, released Demandbase Intent, which aims to empower organizations to leverage timely and accurate buying signals within their predictive models, data stores and analytics. Joining other available technographic and company firmographic datasets, Demandbase Intent is designed to give organizations the insight they need to hit revenue numbers using fewer resources, empowering orgs to focus on accounts most likely to buy.
Demandbase Intent is designed to provide granularity of keyword data, allowing users to get buyer intent signals in niche industries, for specific competitors’ offerings or to track a specific partner’s intent. The data set includes more than 375,000 keywords sourced from more than 18 billion signals per day, according to the company.
“Our intent takes multiple sources into account, providing a much stronger and more accurate signal than others in the space,” said Jackie Palmer, VP of Product & Industry Marketing at Demandbase, in a statement. “By using Demandbase Intent, data scientists, corporate strategists and sales and marketing analytics professionals can build and improve their predictive models, helping them to better understand buyers’ goals and navigate the anonymous buying journey. As they identify patterns, trends and opportunities, they can be more precise in prioritizing accounts and gaining deeper insight into their revenue potential.”