Folloze, a buyer experience platform, and GetIT, an end-to-end marketing agency, partnered to package the Folloze B2B Buyer Experience Platform with GetIT’s ABM solutions for the technology, IT and telecom markets. The partnership seeks to accelerate how quickly ABM and other vital marketing solutions go to market.
With Folloze’s platform, GetIT seeks to eliminate the need for time-consuming integration and coding activities to offer its clients a ready-made solution that includes content curation and a personalized content hub to better target accounts. GetIT plans to roll out the bundled solution to several of its clients in the Asia Pacific market, with Telecom Malaysia being the first to launch this month.
“We can now offer a powerful solution to scale ABM buyer journeys, putting them in exactly the right context and with the right structure behind it,” said Randy Brasche, VP of Marketing for Folloze, in a statement. “We enable frontline marketers to easily build highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and stronger revenue growth.”