Hunter & Bard, an account-based marketing (ABM) agency, partnered with Folloze, a buyer experience platform, to join the Folloze as a Service Technology (FaaST) program and bring data-driven marketing engagement, personalization and turnkey campaign activation to the agency’s ABM clients.
The FaaST program was created to help marketing agencies access Folloze Buyer Experience instances with an ABM package that agencies can fully manage themselves on behalf of their clients.
“Our FaaST capabilities give agencies like Hunter & Bard the opportunity to scale their services and give them control over how they build Folloze Boards with their clients,” said Randy Brasche, VP of Marketing for Folloze, in a statement. “And we bring our expertise with B2B buyer engagement to the table to help agencies grow their ABM businesses.”
Through the partnership, Hunter & Bard clients can create online ad programs that link directly to their Folloze Boards and drive campaign rollout. Additionally, sales reps can see which buyers are active and access intent signals related to their search topics, identify who clicked an email and when, what content they clicked on and how long they engaged.
“Most of our clients want to scale their ABM efforts quickly, but lack the time or internal resources to do so,” said Shira Abel, Founder and CEO of Hunter & Bard, in a statement. “They want to hit the ground running with an expert ABM team. With Folloze as our backbone, we’re able to deliver great sales and marketing results by building out the right target lists, rolling out strategic content on Folloze Boards, and orchestrating account engagement and reporting. We make it fast and easy, and Folloze helps us get it done.”
