Integrate, a precision demand marketing (PDM) platform, revealed new product features designed to help provide greater insight into cross-channel campaign performance by account, automate target account lists from various sources and ensure more precision with budget spend against ABM campaigns.
The releases include:
- Account profiles, which provide an at-a-glance view into target list reach and engagement, giving marketers greater visibility in cross-channel marketing performance;
- Target account list import, designed to optimize and customize target account lists and eliminate manual processing to get marketing campaigns quickly underway; and
- Target account list optimization, which seeks to optimize lead targeting across the entire target account list to help provide an even distribution of opted in leads.
“If there’s one thing we’ve learned in these past few years of uncertainty, it’s how important it is for B2B marketers to take a buyer-centric, cross-channel strategy so they can reach their buyers better,” said Aaron Mahimainathan, Chief Product Officer at Integrate, in a statement. “That’s why at Integrate, we are building products that support B2B marketers across the marketing maturity continuum with a PDM approach to bolster both ABM and traditional demand generation efforts.”