By Michael Rodriguez
Madison Logic, an account-based marketing platform, is now part of the HubSpot App Marketplace. The integration aims to provide joint users with new capabilities to nurture ABM campaigns, streamline account identification and enhance account engagement.
Through the integration, marketers will be positioned to effectively measure account-level impact, targeting and engagement throughout the buyer’s journey. Madison Logic also aims to provide full-funnel planning and execution capabilities via its personalization software to help joint users increase their ROI.
Marketers will also be equipped with the ability to:
- Communicate with sales teams in real-time;
- Score accounts based on media channel segmentations;
- Conduct dynamic account segmentation to personalize messages at any point in the buyer journey; and
- Leverage content engagement signals to reveal relevant account data for campaign nurturing.
“ABM is at the center of modern B2B marketing,” said Scott Brinker, Vice President of Platform Ecosystem at HubSpot, in a statement. “We are excited to have Madison Logic as a partner in our ecosystem, bringing their innovative multichannel ABM platform to our customers. Their sophisticated toolset helps customers accelerate their pipeline by engaging accounts across all stages of the buyer journey using multiple paid media channels.”