In ABM In The News

Global ABM platform Madison Logic has launched the new ML Platform, the only current platform with Journey Acceleration to streamline funnel management and empower marketers to more effectively approach ABM. Providing marketers with first- and third-party data, ML Platform identifies accounts then accelerates them down the funnel with account-based engagement and measurement tools.

ML Platform’s several key benefits allow B2B marketers to:

  • Identify target accounts by integrating CRM and marketing automation platforms with the ML Data Cloud’s data. Accounts are prioritized based on intent, technographic, and engagement data.
  • Engage the targeted ABM buying committees across relevant channels with ABM Lead Generation and ABM Advertising. Sales organizations are armed with key account data to inform when sales should engage account-based prospects, and account-level insights allow marketers to measure account-based engagement throughout the revenue cycle.  
  • Personalize and scale marketing messaging across channels at each stage of the funnel based on intent signals and buyer characteristics. Via synchronization with an organization’s CRM and marketing automation platform, the platform helps accelerate account velocity by leveraging website activity and email nurture.

“Historically, when B2B marketers attempt to execute an effective ABM strategy, they struggle to piece together traditional demand generation tactics with multiple disparate solutions,” said Tom O’Regan, CEO of Madison Logic in a statement. “This causes a gap that often slows down the sales process. Madison Logic’s new ML Platform helps bridge this gap and mobilize marketing and sales teams to operate in sync from start-to-finish to accelerate customer journeys through an increasingly complex funnel.”

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