ABM platform RollWorks, a division of NextRoll, launched Accelerate, a new program that takes a hyper-prescriptive, consultative approach toward helping B2B companies strengthen alignment between go-to-market (GTM) teams and revenue growth.
Accelerate includes a proprietary set of programmed steps and outcomes that seek to support an organization’s business and marketing goals, facilitate team alignment, determine the right set of tactics and help determine the best measurable outcomes.
The program starts with a personalized ABM assessment supported by 55 unique “readiness” attributes that build a foundation for growth and higher levels of performance. RollWorks then maps the organization’s assessment results to its proprietary Account-Based Progression Model, which is focused on three areas: Account-Based Foundation, Account-Based Program Management and Account-Based Measurement and Technology.
Available at no charge for customers, and included in all pricing plans, Accelerate includes:
- Documented cross-functional team goals;
- Aligned account-based program strategies; and
- Defined success KPIs for your account-based program.
“As a customer-centric sales organization, we believe in coaching our customers to success, rather than rushing them to signature,” said Shawn Cook, VP of Sales at RollWorks, in a statement. “Accelerate is here to provide the strategic roadmap our customers need to feel confident and prepared to invest intelligently with ABM. With a value model appropriate to their unique circumstances, our customers can grow with their strategies and define their own pathway to success — especially critical at a time where ABM is being relied upon to create the efficiencies required in today’s market.”
