RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer support. The integration leverages the RollWorks Site Visitor API to help identify known and unknown site visitors and deliver personalized chat experiences in real time.
Through the partnerships, joint customers looking to better align their marketing and sales activities and expand their account-based orchestration channels can now:
- Identify and engage site visitors with personalized chat experiences that deliver relevant and targeted messaging based on firmographic and account-level data;
- Qualify leads, uncover new opportunities and improve pipeline quality by instantly asking relevant questions and routing site visitors to the right sales team; and
- Improve site conversions through automated meeting scheduling.
“Drift’s conversational messaging software helps marketing and sales teams easily convert more inbound leads and communicate with their customers,” said Mike Stocker, VP of Partnerships at RollWorks, in a statement. “Marketers want to better understand their anonymous website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. This fantastic partnership, which has been highly anticipated by our customers, will give marketers a much deeper understanding of account and contact engagement activity to create more personalized and relevant outreach for their sales teams.”