Sigstr, an email signature marketing solution provider, has launched a new relationship marketing platform designed to map employee networks with AI called Sigstr Pulse.
Sigstr Pulse positions marketers to monitor whether sales reps are engaging with marketing leads, review which accounts have growing relationships and measure how tactics assist sales teams to garner new relationships at key accounts. The platform is designed to track and score the strength of relationships by analyzing employees’ emails, calendar patters and CRM data. This enables business leaders to gain insight into how marketing and sales efforts are performing at the contact, account and geographic level, according to the company.
“Sales and marketing teams need a better way to understand the relationships their company has with customers and prospects,” said Bryan Wade, CEO of Sigstr, in a statement to Demand Gen Report. “Discovering and measuring these relationships across teams and departments can be challenging at best. With Sigstr Pulse, the guesswork and time spent finding the best relationships happen instantaneously, so that teams can focus on engagement and action.”
The company has also released new research in partnership with Heinz Marketing, titled: The State of Relationship Marketing: Bridging The Gaps Between Authentic Engagement, Relationships, and Revenue. The research found that less than 14% of marketers are satisfied with the level of information they have on ABM targets and contacts. But while relationships are most important to ABM outreach, only 30% of companies use their existing network to mine relationships.
Additional key takeaways include:
- 87% of respondents from high-performing companies said authentic relationships are critical to their business success;
- Only 30% feel confident in their ability to develop authentic relationships at scale; and
- 43% of respondents agree that their reach-out is very effective following
- an introduction by a mutual colleague, but less than 15% of respondents will actually make those introductions.