Category

B2B marketing is in the middle of the biggest revolution since marketing automation, according to Tim Kopp, CEO of leading account-based marketing platform Terminus. B2B organizations are [...]

As B2B organizations continue to operate remotely, there are also many opportunities for personal development during this time of “social distancing.” Demandbase, an end-to-end ABM solution [...]

ABM platform Madison Logic has announced a new integration with the LinkedIn Marketing Analytics API. Through the arrangement, joint clients are positioned to measure accounts across three [...]

Triblio has unveiled “Ask an ABM Expert,” a series of short, educational videos that aim to answer common questions about ABM and modern B2B marketing. The first season is hosted by the company’s [...]

As B2B marketing evolves, so do the strategies within it. And ABM is no exception. Marketers must keep up with new trends and innovations to stay ahead of the curve and their competitors. This is [...]

6sense, an account-based orchestration platform powered by AI, has raised $40 million in Series C funding from Insight Partners. The round brings the company’s total funds raised to more than [...]

Demandbase unveiled its ABM Ecosystem, which aims to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics [...]

Many will think that account-based marketing only works when you’re targeting very large, enterprise accounts. But, in fact, ABM can work quite well for targeting small businesses. Google Chrome, [...]

CaliberMind, a B2B customer data platform provider, has launched a self-service, three-in-one B2B marketing analytics and attribution suite. Announced at the MarTech East conference in Boston [...]

Demandbase has expanded its partnership with Salesforce Pardot to deliver a new product integration designed to provide B2B marketers with a more efficient ABM experience.