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    Category

    Author Archive for: "klaudia"
     Terminus CEO Discusses Trends In ABM & The Future Of Data Amid Revolution Of B2B Marketing

    Terminus CEO Discusses Trends In ABM & The Future Of Data Amid Revolution Of B2B Marketing

    August 4, 2020

    B2B marketing is in the middle of the biggest revolution since marketing automation, according to Tim Kopp, CEO of leading account-based marketing platform Terminus. B2B organizations are [...]

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     Distance Learning: How Akamai Technologies Became ABM Certified

    Distance Learning: How Akamai Technologies Became ABM Certified

    May 1, 2020

    As B2B organizations continue to operate remotely, there are also many opportunities for personal development during this time of “social distancing.” Demandbase, an end-to-end ABM solution [...]

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     Madison Logic Announces Integration With LinkedIn

    Madison Logic Announces Integration With LinkedIn

    March 19, 2020

    ABM platform Madison Logic has announced a new integration with the LinkedIn Marketing Analytics API. Through the arrangement, joint clients are positioned to measure accounts across three [...]

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     Triblio Answers ABM FAQs In New Video Series

    Triblio Answers ABM FAQs In New Video Series

    February 20, 2020

    Triblio has unveiled “Ask an ABM Expert,” a series of short, educational videos that aim to answer common questions about ABM and modern B2B marketing. The first season is hosted by the company’s [...]

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     Demandbase CEO Discusses New Phase Of ABM, Top Priorities For Modern Practitioners

    Demandbase CEO Discusses New Phase Of ABM, Top Priorities For Modern Practitioners

    February 20, 2020

    As B2B marketing evolves, so do the strategies within it. And ABM is no exception. Marketers must keep up with new trends and innovations to stay ahead of the curve and their competitors. This is [...]

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     6sense Raises $40M In Series C Funding

    6sense Raises $40M In Series C Funding

    January 31, 2020

    6sense, an account-based orchestration platform powered by AI, has raised $40 million in Series C funding from Insight Partners. The round brings the company’s total funds raised to more than [...]

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     Demandbase Launches ABM Ecosystem For Enhanced Tech Integrations

    Demandbase Launches ABM Ecosystem For Enhanced Tech Integrations

    May 8, 2019

    Demandbase unveiled its ABM Ecosystem, which aims to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics [...]

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     Google Chrome Takes A Segmented ABM Approach To Match Offers With SMB Audience

    Google Chrome Takes A Segmented ABM Approach To Match Offers With SMB Audience

    April 18, 2019

    Many will think that account-based marketing only works when you’re targeting very large, enterprise accounts. But, in fact, ABM can work quite well for targeting small businesses. Google Chrome, [...]

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     CaliberMind Unveils Marketing Analytics And Attribution Suite

    CaliberMind Unveils Marketing Analytics And Attribution Suite

    October 9, 2018

    CaliberMind, a B2B customer data platform provider, has launched a self-service, three-in-one B2B marketing analytics and attribution suite. Announced at the MarTech East conference in Boston [...]

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     Demandbase, Salesforce Pardot Collaborate On ABM Product Integration

    Demandbase, Salesforce Pardot Collaborate On ABM Product Integration

    September 26, 2018

    Demandbase has expanded its partnership with Salesforce Pardot to deliver a new product integration designed to provide B2B marketers with a more efficient ABM experience.

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