ABM platform Madison Logic has announced a new integration with the LinkedIn Marketing Analytics API. Through the arrangement, joint clients are positioned to measure accounts across three marketing channels on one unified platform to make smarter marketing and sales decisions.
The integration is designed to help marketers adopt an amplified, multichannel ABM strategy that prioritizes the best accounts for engagement, measurement and personalization across campaigns and channels.
“Today’s B2B marketers struggle to demonstrate their value due to the ongoing commoditization of products and solutions,” said Tom O’Regan, CEO of Madison Logic, in a statement. “ABM marketers need to measure the impact of their account-based, paid media strategies — and make the insights available across the marketing and sales organizations — to achieve their desired goals. With the integration with LinkedIn’s Marketing Analytics API, ML Platform now equips account-based marketers with the insights to better target, engage and personalize their ABM campaigns across multiple channels — including LinkedIn — from one unified platform.”